Shanghai exhibition of new media and nostalgic elements complement each other.

original title: books around, not only in the booth

Shanghai exhibition of new media and nostalgic elements complement each other.

"is a two-dimensional code surrounded", this is the first impression that many Cheap Jets Hats readers into this year's Shanghai book fair. Almost every booth, every publishing house, every new book posters are the most conspicuous two-dimensional code printed on, spare no effort through the micro Bo, micro letter and other new media means to attract more readers. The two-dimensional code is promotion means, it is the bridge of communication, will transfer the latest information to the reader, let everybody out of the exhibition hall, is still elegant surround." A press staff said.

in Chinese cartography flagship shop booth, readers gather on the poster before: "mobile phone client download Taobao, scan two-dimensional code into the store to enjoy a lower discount." Postgraduate readers Miss Zhang said, she bought the book in the store that clean out treasure, not to discount, but because of the convenience, press directly express the book home, save a lot of energy. However, in the exhibition scene, Ms. Zhang still carried a big bag, filled with "can not help but want to immediately took home the book". "The paper book content, variety would be more abundant, many new books or to look at the paper version. Academic books in print edition also has the absolute advantage." Cheap Cowboys Hats Miss chapter focus on historical themes, social theme, is still a paper book world, but this does not hinder the reader to receive new media promotion information. Miss chapter show the phone, in the book around for an hour, her micro letter more than four new Cheap Packers Hats attention.

this book without a centralized electronic publishing booth, new media exhibitors are scattered throughout the various tricks to attract eyeballs. "It has" hit "1 cents to see Rowling's new book," the cuckoo call "," the casual vacancy "," 1 cents "Yi Cheap Rams Hats Zhongtian" the good of the Empire "" and other slogans, sending me at the Shanghai book fair "micro Bo, public concern, but also get the opportunity to print a photo on the spot. "E mark" that provides "unique individuality experience, free of charge to love books, custom personalized page". It is worth mentioning that, custom book readers through the mobile phone to scan two-dimensional code, pay by Alipay wallet, not cash not credit card. Exhibitors said that all the selection of books, all press authorization.

Shanghai book fair heat, not to the scene, in the network can also feel. These days, micro letter S by the Nobel prize winner Naipaul visits Shanghai "spam, is the Shanghai International Literary week, Shanghai library, Sinan mansions, Changning library and other kinds of book of lectures and activities" bombing". Yesterday was the first day of the opening of the fair, a search for "Shanghai book fair" on Sina Weibo, more than 1080000 related results.

network also let the charm of the Shanghai book fair overflow. Suzhou drama broadcasting in the official micro blog for the Shanghai book fair shout: "the Shanghai Book Fair's influence is more and more big, the most let play wide Cheap Cardinals Hats bacteria is interested in annual book fair will have CD, books on a number of opera and the advent. Huan bacteria slightly out this book and drama about CD, books and book signing, welcome to add >