The paper cutting paper editor position shift the focus of digital plate

The core

reading

Because

advertising volume continued to decline, the first British newspaper "Daily Telegraph" recently announced the abolition of the 80 print edition edit posts, while focusing on the news business in the digital. "Daily Telegraph" Newspaper Group CEO Murdoch · Mclennan wrote in their letter says, group the next half year will add 50 main digital post, also will be the integration of the editorial team to prepare for 24 hours of real-time news Cheap California Golden Bears Jerseys updates. Other British mainstream newspaper "Financial Times" "the times" also recently announced Cheap Georgia Bulldogs Jerseys cuts in their ten paper edition editor's post, and will shift the focus of digital plate.

re thinking way of living is the common task faced by

printThe digital transformation of

media to the Internet and other new media have become represent the general trend. America a market research company released the latest forecast shows, domestic investment to the mobile phone advertising volume this year is expected to reach $2260000000, an increase of nearly 90% over the previous year. In 2018, predicted that the UK mobile phone advertising may have all kinds of media advertising 1/3. Therefore, new media forms of communication A new force suddenly rises. mobile phone, tablet computer based, has become the main reference in recent years, the media industry restructuring.

the past, advertising has been the main source of earnings for newspapers printed edition. The British "Financial Times" web site general manager rob · Grimshaw said to the reporter, 2006, America Newspaper Association report print the country created the highest advertising revenue of $50000000000, but in the subsequent 5 years, the income has shrunk half, this print is a major blow. At the same time, American Internet advertising income increase by nearly $4000000000. In the UK, the paper also face the same embarrassment, the Internet has become a new focus of advertisers, and large Internet Co and portal website becomes Cheap Clemson Tigers Jerseys the new beneficiary. Therefore, rethink the survival way almost is a common task facing all print.

best-selling tabloid in the process of Cheap Womens NCAA Jerseys transition is still rely on the website provides free reading, attract advertising benefit. For example, the daily mail and general trust group owns the UK market quantity issued biggest recent tabloid "Daily Mail" "Metro", the group's print advertising revenue last year from 301000000 pounds to 273000000 pounds, but in the Internet and other digital media advertising revenue from 100000000 pounds to 130000000 pounds. At present the website "the biggest only Group Mail Online" has about 12500000 regular users, 51400000 unique visitors a month, advertising revenue jumped 48% last year reached $41000000, this year's goal is 60000000 pounds.

Grimshaw expresses to the reporter, print in a century long time is very conservative, almost no innovation and change, the lack of R & D department. Innovative and flexible mode of operation, completely different Internet poses a great challenge to its, newspaper readers Cheap Michigan State Spartans Jerseys to get news and information in the Internet and other platforms.

content charging, strive for subscriptions is the mainstream.