but fortunately the family to timely hospital

October 14th news: why community free experience, the conference marketing repeatedly in the elderly succeed? The students of Shanghai Jiaotong University School Cheap Raptors Hats of medicine in Huangpu District 272 old people carried out special investigation. Result discovery, Empty Nester, feeling lonely left behind parents most likely to be fraudsters target.

Chen Chun is the specialty of clinical medicine Shanghai Jiaotong University Medical College Students, from the beginning of 2007, she found, Grandpa home frequent access to all kinds of strange young man, at the same time home health care up more than all of a sudden, from bovine colostrum, vitamin to Korea marble massage bed, massage and physiotherapy chair, there are all Cheap Bobcats Hats kinds of organic food. Chen Chun said, grandpa a year in health care products cost ten thousand yuan. In 2008, Chen Chun grandpa bought a sugar high health care products, leading to the elderly diabetes progression to diabetic foot amputation, almost, but fortunately the family to timely hospital, to keep the legs. However, the old man since then and there is no sadder but wiser, stop to buy health products.

is Cheap Mavericks Hats what makes the old man so crazy to buy health products? Chen Chun found, this and the enthusiastic care Cheap Hornets Hats goods salesman unrelated. The number of times they visit the elderly than family also diligent, took the old man to very happy, often took the old man out of participating in the clinic, lectures, tourism, almost every week to play around.

data analysis

nearly four elderly people to buy health products

The

research group during the summer vacation this year, random access to the old man in the Renaissance Park, Xiangyang Park and the Huangpu District many hospitals, farms and residential area.

in 272 elderly people surveyed, 102 old men said to buy health care products, accounting for 38%, among them 41 old men chose the emotional type direct marketing health care products. "We found that the elderly to buy health products not just for health needs, but also for the emotional needs of children, they gain cannot be given care and accompany the salesman." Chen Chun they will be the health products marketing way is called "emotional type of direct selling".

The

research group through the analysis of the data found that when the relationship between children and parents close, frequent communication, not the number of buy emotional type direct marketing health care products is 13 times of the buyers, and almost no contact with their children for the elderly, to buy health products the highest proportion. To some extent, the more care for the elderly is obtained from the children there, the more won't buy health care products.

at the same time, influenced by emotion to buy health products cost more, the single spent Cheap Pelicans Hats the proportion of older people is in 5000 yuan of above is about 61%.

the risk population

just retired old man is more likely to be

through the analysis of the consumer age distribution, the research group found that 5560 year old more choice of emotion type direct sales of health products. Investigate its reason, they think, 55 to 60 year old retired or near retirement, leaving work, a substantial increase in spare time. Decades of work habits make it difficult for them to adapt to sudden idle, so in the see to attend the lecture, associated >